MINDFUL DESIGN

How do we design specifically for petite women?

WE DESIGN TO FLATTER

In designing our pieces, we intentionally create designs which will complement and flatter a petite frame.

This includes avoiding types of clothing which tend to swallow the frame whole, such as oversized blazers, undefined waistlines, unfitted dresses, and maxi length pieces.

One of our core values as a label is to design high-quality pieces of which petite women may feel celebrated and feel confident in their figures.

WE CONSIDER PROPORTIONS

During the development stages for each collection, we use a “fit” model at the midpoint of the petite height spectrum (standing at 5’1” / 154cm) to fit and adjust our samples accordingly.

Further, the following adjustments are made during the sampling process to achieve the perfect petite proportions:

1. Raising waistlines

2. Shortening hemlines

3. Using the textbook “28-inch” leg measurement for trousers

4. Narrowing shoulder width; and

5. Shrinking armhole circumference

WE SELECT FABRICS MINDFULLY

Selecting fabrics which feel premium and are durable is an absolute necessity for our pieces.

However, many of the nicest fabrics used for premium office attire can be quite heavyweight, which often times may cause petite frames to be overpowered.

Keeping this in mind, we select fabrics of which are of the premium quality we desire, while also being of an appropriate weight and thickness for the petite body.